IBM: Hello World: Best practices for authentic customer communications


While every brand mishap doesn’t make national or global headlines, every negative customer interaction has the power to diminish a brand’s trust and affinity among their consumers. In our instantaneous society, seemingly small comments or inquiries to customer service or social posts can quickly turn into a firestorm if left ignored or addressed disingenuouslyread more

IBM: 3 steps for building a cognitive solution in 70 days with the IBM Business Coach


As the cognitive computing era evolves and progresses, several cognitive solutions are being developed to tackle a variety of business challenges across multiple industries (Finance, Healthcare, Retail, etc.) and regions (North America, Europe, Asia Pacific, etc.) Discussing these cognitive solutions with partners and clients, it was clear that there is a sense of excitement and confusion in the market; excitement about the potential of cognitive technology and confusion about how to get more

IBM: General Motors Brings IBM’s Watson Into Its Vehicles


New version of OnStar system to offer mobile-commerce services beyond navigation and entertainment. General Motors Co. is enlisting digital smarts from International Business Machines Corp.’s Watson artificial intelligence technology in an effort to leapfrog other tech companies angling for a role inside the more

Is the tide turning in the German consulting market?


The overarching narrative within the consulting market over the last decade has been about the inexorable decline of traditional strategy consulting, and of a more practical, implementation-focused brand of consulting emerging in its place

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