WIPRO: Why Data Science is So Hot Right Now


Back in 2012, Thomas Davenport wrote in the Harvard Business Review that Data Scientists have the “sexiest job of the 21st century.” Jump ahead five years, and data science is just as hot — if not hotter. read more

CEB: Cultural Disruption & Branding in the Age of Social Media


'Most consumer firms have spent a decade failing to see good returns from their branded content; the answer is to craft campaigns that are culturally disruptive' In the lead story of Harvard Business Reviews March issue, Doug Holt, author of 'Cultural Strategy', notes that just three corporate brands have cracked the YouTube top 500, despite spending millions more on content than the little-known entertainers who top the charts. read more

The bridge back to work


DMW is excited to be launching its return to work programme this year, with the aim to recruit experienced women and support them with restarting their career in technology consulting. read more

Insights2020 Launches - Leadership Initiative to Help Business Leaders Decode How Insights and Analytics Drive Change and Growth


Millward Brown Vermeer, The Advertising Research Foundation (ARF), ESOMAR, Kantar, and Korn Ferry today announced a partnership to lead 'Insights2020 – Driving Customer-Centric Growth', a global marketing leadership initiative focused on aligning insights and analytics strategy, structure and capability to drive business growth. The initiative's founding partners will collaborate with the Insights2020 advisory board, chaired by Keith Weed, Chief Marketing and Communications Officer, Unilever.read more

Dispersing the fairy dust


Our management consultancy columnist Mick James dissects recent articles and concludes that the mainstream of consultancy will continue to rule the roost as long as they deliver change effectively.

Strategy consulting is certainly in the news nowadays: this week the Economist has weighed in with an editorial tribute to McKinsey, concluding that “The Firm” is guaranteed a “solid future”. And this is just a response to a longer analysis in the Harvard Business Review, “Consulting on the Cusp of Disruption”.read more

BCG: China’s consumers offer a beacon of hope to western companies


A new The Boston Consulting Group book says that China’s consumers offer a beacon of hope to western companies amid low relative confidence levels among US and UK consumers, and that by 2020, Chinese consumers—in combination with those in India—will be spending nearly $10 trillion on goods and services, or three times the amount they spent in 2010. read more