Marks & Spencer has launched a new digital signage platform with the help of REPL.


Powering the entire UK and International digital signage estate (400 screens in 189 stores), the launch is the result of a year’s hard work, collaboration and determination, and gives a platform that caters for all of Marks and Spencer’s digital signage needs, both in the present day and more significantly for the future.

Inspirational video walls, automated content scheduling, and the ability to promote particular marketing messages at relevant times of the day – you name it, Instore Media can do it. With the platform flexible and open enough to also cater for further development, you may in the future see interaction between screen and mobile, screens displaying content depending on local conditions, and integration with store stock availability (and much, much more).

The project team has successfully retro-fitted around 360 Instore Media PCs across M&S’s global estate, and are in the process of up-skilling our extended Capita team on the new functionality, in view of them managing all content scheduling going forward. REPL is also engaging with the wider business to educate staff on the benefits of digital signage in stores, and to determine which concept to launch next. Concepts will be launched on a needs basis, where relevant and appropriate across the entire customer journey.
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