The book examines the challenges facing the modern corporation and provides insights into how companies can remain innovative and competitive both now and in the future.



Arthur D. Little CEO identifies trends for competitive advantage in new book



Global management consultancy Arthur D. Little has announced the publication of Innovate Your Company, a book written by its CEO Dr.Michael Traem that examines the challenges facing the modern corporation and provides insights into how companies can remain innovative and competitive both now and in the future.



Innovate Your Company sets out the seven mega trends that companies cannot afford to ignore if they are to thrive in the current global market.



The seven mega trends are.



1) The West-East Shift



2) Cost Issues



3) Regulation and Accelerating State Control



4) Sustainability and the Challenges of Climate Change



5) Increasing Complexity



6) The New Middle Classes



7) Technology



To respond to these trends, Dr. Traem sets out five key success factors companies must follow in order to become successful innovators in this changing environment. His belief that continual innovation is vital for companies’ long-term success, is illustrated with relevant examples and case studies from around the world. He stresses throughout that innovation isn’t just about developing new products or services – it must also include new ways of conceiving management, organisation and society.



“Innovation is the secret of any company’s success, but being innovative means much more than it did just a few years ago,” says Dr Traem. “Every process, function or system within a company may need to change in order to achieve a competitive advantage, and as such, innovation may lead to an entirely different business model. The harsh reality of the recent downturn has left many companies exposed and unprepared for such change – but it is not too late to tackle these issues. I hope that this book provides inspiration for those who have the power and ambition to survive.”



Dr. Michael Traem is the Global Chief Executive Officer (CEO) of Arthur D. Little and Chairman of the Supervisory Board of Altran Germany and Austria. A lawyer by training, Michael has a long and prestigious background in management consulting, having previously held senior positions in A.T. Kearney and Celerant Consulting. He has written a number of books including The Value Growers, After the Merger, Spearheading Growth and The 100 Day Myth. He regularly lectures as a guest speaker at several universities, business schools and international business forums.read more