Digital marketing never stays static so Tim Butler of Innovation Visual has pulled together the four changes you need to know about this year...

Artificial intelligence, or AI, is a significant force in marketing. Machine learning – the ability for AI to learn and improve itself without explicitly being programmed has seen the functional scope of what is possible expand rapidly in recent years. Marketing is at the forefront of AI use. Google’s AdWords and Facebook both use AI to refine who is shown what adverts.

1) Voice Search & Digital Assistants

The most commonplace use of AI is in the digital assistants like Amazon Echo’s Alexa, Google Home’s Google Assistant and Apple’s Siri. There are an estimated 50 billion searches per month now activated by voice.

The main impact areas from voice search are: