09-Jan-2020 - The hype around cutting edge technology such as AI is all around us. Not experimenting with it means getting left behind, yet these experiments often bring little benefit or distract from achieving strategic objectives. In this perspective we explore three steps for a successful digitisation. A growing and future proof business of tomorrow is inevitably a digital business. In our previous five perspectives we explored that a sustainable business of the future requires building an ecosystem of four capabilities and excelling in at least one of them - customer, products and services, workforce, infrastructure and operations.